Skip to content

Selling a Business: FAQ

Straight answers to the questions owners ask most.

Get a Confidential ConversationFree Valuation

How do I sell my business confidentially?

We market your company without naming it, require signed NDAs before any identifying details are shared, and pre-qualify every buyer. Your employees, customers and competitors are not contacted.

What size businesses do you work with?

Owner-led US companies with roughly $2M to $50M in annual revenue, typically with $250K to $7M+ in EBITDA or owner earnings.

How much is my business worth?

Most lower-middle-market companies sell on a multiple of EBITDA or seller's discretionary earnings, adjusted for growth, customer concentration, recurring revenue and owner dependence. Our free valuation gives you a realistic range.

Do I have to use a business broker?

No. Depending on your goals we may acquire the business directly, introduce you to a vetted private equity or strategic buyer, or pair you with a specialist M&A advisor or broker.

How long does it take to sell a business?

A typical sale of a $2M–$50M revenue company takes 6 to 12 months from first conversation to closing, depending on preparation, buyer financing and diligence.

Is there a cost to talk to you?

No. The first confidential conversation and valuation range are free and carry no obligation.

Should I list my business on a marketplace?

Marketplaces suit smaller and online businesses. For $2M–$50M companies, a confidential, direct process usually protects price and privacy better.

When should I tell employees I'm selling?

Usually after a signed letter of intent and often near closing. Key managers may be told earlier with retention agreements.

Can I sell my business without a broker?

Yes. Many owners sell directly to an acquirer or private equity group. We can make a direct offer or introduce qualified buyers, and refer you to a broker only when that serves you better.

Should I sell as an asset sale or stock sale?

Buyers usually prefer asset sales; sellers often prefer stock sales for tax reasons. The right structure depends on your entity type, liabilities and tax position — always confirm with your CPA and attorney.

What is an earnout?

An earnout pays part of the purchase price later if the business hits agreed targets. It can bridge valuation gaps but adds risk; we help you weigh cash at close versus contingent payments.

What is a working capital peg?

The normal level of working capital the buyer expects at close. If you deliver less, the price drops dollar for dollar; if more, it usually rises.

Why do business sales fall apart?

Most often: earnings that don't survive quality of earnings, undisclosed issues, buyer financing problems, and seller fatigue during diligence.

How is a small business valued?

Typically as a multiple of adjusted EBITDA (or seller's discretionary earnings for smaller firms). Multiples rise with size, growth, recurring revenue and a strong management team, and fall with customer concentration and owner dependence.

What multiple will my business sell for?

Lower-middle-market companies often trade in a broad range of roughly 3x to 8x+ EBITDA depending on industry, size and risk. Your actual range depends on your specific numbers.

Is the free valuation confidential?

Yes. Your information is used only to prepare your range and is never shared without your permission.

What add-backs do buyers accept?

Documented owner compensation above market, personal expenses run through the business, and true one-time costs. Projected savings and recurring 'one-time' costs are usually rejected.

Do private equity firms buy small businesses?

Yes. Many PE firms and independent sponsors focus on companies with $1M–$10M of EBITDA, often as platform or add-on acquisitions.

What is a recapitalization?

You sell a majority stake to a PE firm, take significant cash off the table, and keep equity that can be worth more at the next sale — a 'second bite of the apple'.

What do private equity buyers look for?

Consistent EBITDA, growth runway, a capable management team, diversified customers and clean financial reporting.

What is rollover equity?

The portion of your ownership you reinvest in the new company alongside the PE buyer, giving you a share of its future sale.